Dragon Mapping

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I recently used Dragon Mapping to break a logjam at leadership level. Using this approach allowed us to illustrate the parts of our strategy that are built on facts - and the part that is basically BS until proven by evidence.

A big win was to visualize in a concrete way to the C-Level team the sheer amount of non-facts, highlighted with red flag emojis vs facts… and to show that at our leadership discussions and offsites, we make a lot of decisions about stuff we basically pull out of our asses, rather than based on gathered evidence and data. This was quite impactful, given that one of the company values is to ‘Love Data’!

-Abdo Wahba, CPO at Offerista Group