What Do We Do Now?
Product strategy is based on an analysis of the market, customer personas, and a series of bets on how to win in that space.
COVID-19 has claimed far too many lives, devastated the economy, and changed how many of us live & work - but it's also well and truly screwed up product roadmaps the world over.
In What Do We Do Now?, Randy Silver guides you through the questions you need to be asking - and the conversations you need to be having - to ensure you and your team are working on the right things, right now.
All profits from this edition are being donated to COVID-19 relief efforts.
Scroll down for the resource links mentioned in the book.
RESOURCES
Chapter 1
How do you do remote research with customers and potential customers? The Insider Insight technique is especially relevant right now, focusing on using conversations between people who already have a relationship to get you insight into their habits, feelings and perceived problems. It’s perfectly suited to remote situations.
UK Government's guide to Conducting Remote user research during the Corona crisis - https://www.gov.uk/service-manual/user-research/conducting-user-research-while-people-must-stay-at-home-because-of-coronavirus
Teresa Torres writes a lot about continuous discovery at ProductTalk
Chapter 2
An introduction to Wardley Mapping: Bits or pieces?: Is my diagram a map?
Susana Lopes did a nice overview of how Product Managers at Onfido handle market analysis in her Mind the Product article, Tools to Help Product Managers Think Strategically and Commercially
Could you have predicted the current circumstances - and how can you prepare for the next major change in your field? Rita McGrath talks about how to recognise what she calls Time Zero events in her book Seeing Around Corners, and breaks down the technique in her blog post, Everything Old Is New Again: Why Fast Fashion Is Facing an Inflection Point.
The Invincible Company, from Alex Osterwalder’s Strategyzer, also deals with how to prepare for and handle change.
In their book Agile Conversations, Jeffrey Fredrick and Douglas Squirrel document five specific conversations that should be happening in healthy organisations (Trust, Fear, Why, Commitment and Accountability) and how to ensure that you’re getting value from each.
Chapter 3
Giff Constable’s advice: https://twitter.com/giffco/status/1246195155218161669?s=20
Chapter 4
Nandini Jammi, the co-founder of the Sleeping Giants campaign, has a number of great talks with advice about brand safety. (https://nandinijammi.com/speaking/)
South Park, ???? PROFIT!!!!
Chapter 5
Liz Keogh on Estimating Complexity
John Cutler on Work in Progress
The Ultimate Guide to Remote Designs Sprint by AJ&Smart
The In the Ether meetups have an open-source format for virtual, lean coffee meetups that is easily adaptable for meetings. (I run the Product in the {A}ether offshoot.)
Chapter 6
no links
Chapter 7
Jeremy Bearimy explanation from The Good Place
Briefing & Back-Briefing was documented by Stephen Bungay in his book The Art of Action; I first discovered it on the invaluable Troubleshooting Agile podcast; and Ask Agger published a good article on how to put the technique into action in a workshop.
John Cutler, The Beautiful Mess 14/53: 1s and 3s
In his talk at MTP Engage Hamburg 2018 (Owning Agile), Jeff Patton gave an overview of techniques of how to keep your team - and the wider organisation - focused on the outcomes and impacts of any current work.
Get in touch to learn more.